MBA Operations Management - Case Study Guides - 07: SOUTHWESTERN UNIVERSITY: E

SOUTHWESTERN UNIVERSITY: E 

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1. The five factors appear reasonable. Many others could be
included, such as potential parking or concession revenue, parking, and long-term potential.
LO 8.1: Identify and explain seven major factors that affect location decisions
AACSB: Application of knowledge
2. Option 1 Expand y $1,000,000 $1x
Option 2 New stadium y $5,000,000 $2x
Option 3 Rent y $1,000,000  $750,000 $1x

$10  15,000 students  5 games
LO 8.4: Complete a locational cost-volume analysis graphically
and mathematically
AACSB: Analytical thinking
3. Based on the survey data, rating “comfort” and “national
image” as 1s, “convenience” as a 2, and “cost” and “guaranteed
availability” as 4s, the results (using A = 4, B  3, C = 2, D = 1,
F = 0 for grades):
Sum of Rating’s (Weighted Averages in Parentheses)
Existing Site New Site
Dallas Cowboys
Site
Students 36 (3) 21 (1.75) 35 (2.92)
Boosters 34 (2.83) 23 (1.92) 47 (3.92)
Faculty/staff 43 (3.58) 23 (1.92) 35 (2.92)
Students are almost neutral between the existing site and the
Dallas site. Boosters strongly prefer Dallas. Faculty/staff strongly
prefer the existing site. No group ranks the new site near campus
as their first or second choice.
LO 8.3: Apply the factor-rating method
AACSB: Analytical thinking
4. The expansion of the existing stadium appears preferable
even at annual attendance of 500,000 fans.
LO 8.3: Apply the factor-rating method
AACSB: Application of knowledge
5. Gardner used the factor rating method to rate the constituency
responses. This was appropriate for evaluating the qualitative
values. He should consider weighting the criteria as the administration did ultimately.
LO 8.3: Apply the factor-rating method
AACSB: Application of knowledge

 

 

 

 

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Operations Management: Sustainability and Supply Chain Management, 12th Edition (Free Ebooks Download)
Jay Heizer, Texas Lutheran University
Barry Render, Graduate School of Business, Rollins College
Chuck Munson, Carson College of Business, Washington State University

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