MBA Operations Management - Case Study Guides - 02b: Hard Rock Cafe’s Global Strategy

Operations Management, 12e (Heizer/Render/Munson)

Company Videos - Hard Rock Cafe’s Global Strategy

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Company Videos

HARD ROCK CAFE’S GLOBAL STRATEGY
There is a short video (9 minutes) available from Pearson, and filmed
specifically for this text, that supplements this case.
1. Identify the strategic changes that have taken place at Hard
Rock Cafe. What we want to do here is help the student understand that an optimum mix of internal strengths and opportunities
drives strategies in a changing environment.
 Initially, Hard Rock was a London cafe serving classic
American food.
 Then it became a “theme” chain with memorabilia in
tourist destinations.
 Then it added stores.
 Then it added live music and a rock concert.
 Then it became an established name and began opening
hotels and casinos.
 Then it upgraded its menu.
 Then it moved into cities that are not the typical tourist
destination.
LO 2.1: Define mission and strategy
AACSB: Reflective thinking
2. As these strategic changes have taken place—the 10 decisions
of OM change:
 Location: From a London cafe, to tourist destinations, to
nontourist locations.
 Product design: New menu items
 Quality: The entire evaluation of quality and quality control got much more complex.
 Process: The kitchen process changed when Hard Rock
went from hamburgers to lobster, and additional changes
were made as the firm moved to retail merchandising.
 Layout: Added retail stores, added live music facilities.
 Supply-chain management: Purchase memorabilia and
lobsters—new expectations of the supply chain.
 Inventory: From food to clothing to memorabilia, to
expanded food items in inventory—how do you keep lobsters alive and how long?
 Human resources: The range of talents needed keeps
expanding; from cooks of classic American fare and waitstaff
and bartenders, to merchandisers, to cooks for a wider more
expensive menu, to coordinators and performers for the live
music facilities.
The case says little about scheduling and maintenance, but every
change in product (food or merchandise) and every change in
equipment and processes changes scheduling and maintenance.
LO 2.3: Understand the significance of key success factors and
core competencies
AACSB: Application of knowledge
3. Hard Rock fits in the multidomestic strategy, which uses the
existing domestic model globally.
LO 2.5: Identify and explain four global operations strategy options
AACSB: Reflective thinking

 

 

 

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Operations Management: Sustainability and Supply Chain Management, 12th Edition (Free Ebooks Download)
Jay Heizer, Texas Lutheran University
Barry Render, Graduate School of Business, Rollins College
Chuck Munson, Carson College of Business, Washington State University

Free Online Course Materials

1. Operations Management Ebooks - Free Downloads

2. Slides - 11th Edition - Free Downloads

3. Slides - 12nd Edition - Free Downloads

4. Full List of Videos Case Studies - Link

5. All articles about Operations Management

http://topten.edu.vn/mba-cases/94-mba-operation-management 

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