GREEN MANUFACTURING AND SUSTAINABILITY AT FRITO-LAY
The 7-minute video, filmed specifically for our text, is available
from Pearson and is designed to supplement this case.
1. Although cost is typically the number-one long-term motivator to reduce resources, Frito-Lay’s investment in solar power is
not yet a cost saver. Being on the cutting edge of being “green”
may help with advertising and public relations, but a positive
impact on the bottom line may not occur for some time. Second,
pressures are generated by various power groups in society, including customers, environmental groups, socially conscious investors, and municipalities and counties in which the firms operate (many landfills as well as fresh water and waste water systems
are run by municipalities or counties), as well as state and federal
government regulations.
LO S5.2: Describe sustainability
AACSB: Ethical understanding and reasoning
2. Techniques the firm is using to become a green manufacturer include using solar power to generate electricity, recycling
water, selling by-products such as starch as animal feed, setting
specific goals, using biodegradable packaging, motivating both
managers and employees to get the job done with score cards and
action plans, and, perhaps most important, leveraging top management leadership.
LO S5.2: Describe sustainability
AACSB: Ethical understanding and reasoning
3. The Walmart case that we provide on our Web site for this
chapter provides an excellent parallel with actions by a manufacturer (Frito-Lay) and a retailer (Walmart).
LO S5.2: Describe sustainability
AACSB: Ethical understanding and reasoning
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Operations Management: Sustainability and Supply Chain Management, 12th Edition (Free Ebooks Download)
Jay Heizer, Texas Lutheran University
Barry Render, Graduate School of Business, Rollins College
Chuck Munson, Carson College of Business, Washington State University
Free Online Course Materials
1. Operations Management Ebooks - Free Downloads
2. Slides - 11th Edition - Free Downloads
3. Slides - 12nd Edition - Free Downloads
4. Full List of Videos Case Studies - Link
5. All articles about Operations Management
http://topten.edu.vn/mba-cases/94-mba-operation-management
6. Need any help with case study guides, email: ecomftu2012@gmail.com
Good Luck and Success!
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