MBA Operations Management - Case Study Guides - 07: ALASKA AIRLINES 20-MINUTE BAGGAGE PROCESS—GUARANTEED!

ALASKA AIRLINES 20-MINUTE BAGGAGE PROCESS—GUARANTEED!

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An 8-minute video filmed specifically for this text and case is available in MyOMLab

LO 7.3: Use the tools of process analysis
AACSB: Application of knowledge
2. There are virtually no processes that should not be examined.
This is true not just for the operations area where processes in the
10 decision areas can be examined, but other functional areas as
well. This includes areas such as marketing, sales, finance, and
capital expenditures. Establishing, examining, and improving
processes can solve a multitude of problems and be a major contributor to both effectiveness and efficiency. Specific OM areas at
Alaska Airlines for process analysis would include passenger
boarding, cleaning planes between flights, loading food and
drinks, moving bags between connecting flights (“hot bags”), etc.
LO 7.3: Use the tools of process analysis
AACSB: Application of knowledge
3. The kiosk process moves the ticketing and tagging processes to
the customer. This, of course, adds customer competence and
interaction issues to the check-in process, but also has the potential to reduce personnel costs for the airline.
LO 7.3: Use the tools of process analysis
AACSB: Application of knowledge
4. Alaska Airlines uses speed, the 20-minute guarantee, as one
critical measure, as well as the number of lost bags, number of
damaged bags, and number of bags that are rejected by TSA.
LO 7.3: Use the tools of process analysis
ACSB: Application of knowledge
5. The scanners use the bar code tag on each bag to route and
track the bag. Only via bar code do bags wend their way through
the automated system to the correct pier and cart.
LO 7.3: Use the tools of process analysis
AACSB: Application of knowledge

 

 

 

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Operations Management: Sustainability and Supply Chain Management, 12th Edition (Free Ebooks Download)
Jay Heizer, Texas Lutheran University
Barry Render, Graduate School of Business, Rollins College
Chuck Munson, Carson College of Business, Washington State University

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3. Slides - 12nd Edition - Free Downloads

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