MBA Operations Management - Case Study Guides - 10: THE “PEOPLE” FOCUS: HUMAN RESOURCES AT ALASKA AIRLINES

VIDEO CASE STUDIES
THE “PEOPLE” FOCUS: HUMAN RESOURCES AT ALASKA AIRLINES

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A 5-minute video filmed specifically for this text and case is
available in MyOMLab.
1. Based on the case and the video, students should provide
some version of the Alaska Airlines people focus statement
provided in the case. Any statement regarding Alaska Airlines’
HR should recognize Alaska Airlines’ commitment to people as
an integral part of their service business, with substantial emphasis placed on respect for people, mutual obligation to meeting
customer needs, significant ongoing training, and extensive
empowerment. HR at Alaska Airlines succeeds because they
strive to instill in employees a sense of pride, passion, and respect
in the way they treat customers, suppliers, and partners.
LO 10.2: Identify the major issues in job design
AACSB: Reflective thinking
2. Empowerment allows employees to take responsibility for
solving problems and therefore to try to avoid them in the future. In
addition, fast problem solving tends to make for happier customers.
Letting problems fester is less likely to keep the customer happy.
LO 10.2: Identify the major issues in job design
AACSB: Reflective thinking
3. Respect for employees, employee empowerment, driving decision making down to the lowest level possible are all management
tools that should enhance training and performance. In addition, all
of the Hackman and Oldham job characteristics (skill variety, job
identify, job significance, autonomy, and feedback) are practiced at
Alaska Airlines and can be expected to have a positive impact on
performance.
LO 10.2: Identify the major issues in job design
AACSB: Reflective thinking
 

 

 

 

 

 

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Operations Management: Sustainability and Supply Chain Management, 12th Edition (Free Ebooks Download)
Jay Heizer, Texas Lutheran University
Barry Render, Graduate School of Business, Rollins College
Chuck Munson, Carson College of Business, Washington State University

Free Online Course Materials

1. Operations Management Ebooks - Free Downloads

2. Slides - 11th Edition - Free Downloads

3. Slides - 12nd Edition - Free Downloads

4. Full List of Videos Case Studies - Link

5. All articles about Operations Management

http://topten.edu.vn/mba-cases/94-mba-operation-management 

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